EMPATHIZE. DEFINE. IDEATE. PROTOTYPE. TEST. Do you know how to float an idea? Firm it up? Secure it? Launch it? Make it matter to humans? Perhaps you have some familiarity with Design Thinking and Venture Design principles but don’t know how to implement them for your innovation process? Need someone who understands your world of healthcare or life sciences? Want to establish an organizational culture or process to foster success with the principles? Or integrate it with actual to-do items to get them completed?

Our service is Design-Thinking-based while oriented toward pragmatic à la carte solutions for the transactions and decisions that advance your project or whole business. Whether it's deciding how best to model a business, spend a seed round, manage a growing head count or how to negotiate an agreement: Move beyond the tools of Canvas, Agile and Lean Start-Up approaches to incorporate more analysis of the moving parts, together with visualization and testing assumptions.

Sometimes the simplest assumptions, like who you think your customer is, may need examination. Especially in life sciences and healthcare.